• Katrin Lenner

Franchising Strategy


A franchise is a business model that allows entrepreneurs to trade under an established brand name and reap the benefits of an already successful business. Franchising offers many advantages over other types of businesses, including the potential for higher profitability, increased name recognition, and a built-in customer base.


Franchising 101


When you purchase a franchise, you are essentially buying into an existing business model and brand. The franchisor (the company that owns the trademark or intellectual property associated with the brand) grants you a license to use their name and operate their business according to their procedures. In return for this privilege, you agree to pay them ongoing fees and royalties.


The key advantage of franchising is that it provides entrepreneurs with a proven business model to follow. This can be especially helpful if you don't have any previous experience in running your own business. A good franchisor will also provide comprehensive training and support to help you get your new venture off the ground.


Another major benefit of owning a franchise is the power of association with a well-known brand name. This can give your business instant credibility with customers and make it easier to attract financing from lenders. Furthermore, because franchises are often part of national or even international chains, they can benefit from economies of scale in marketing and purchasing supplies.


Of course, there are also some disadvantages to consider before investing in a franchise. One is that you will usually have less control over decision-making than if you were starting your own independent business from scratch. Additionally, franchises typically require a larger up-front investment than other types of businesses, although this can be offset by the fact that they often come with existing customers and infrastructure in place.




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