• Katrin Lenner

Intro to Internet Marketing

Internet marketing, also known as online marketing, is the practice of promoting a product or service online. The main aim of internet marketing is to drive traffic to a website and then convert that traffic into customers or sales. Internet marketing can be done through a variety of means including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and social media engagement.

The first step in any successful internet marketing campaign is to choose the right channel for your business. Not all businesses are suited for all channels, so it’s important to choose wisely. Once you’ve chosen your channel(s), the next step is to create compelling content that will drive traffic to your website. This content can take many forms, but some of the most popular include blog posts, infographics, eBooks, and whitepapers.

Once you have quality content on your website, the next step is to promote it through various channels in order to reach your target audience. Some common promotion techniques include social media sharing, guest blogging on other websites in your industry, and paying for ads on search engines or social media platforms.

As more people visit your website and engage with your content, you will start to generate leads which can be converted into customers or sales. In order to convert these leads into paying customers or clients, you will need an effective lead capture system in place on your website. This system should include forms that capture contact information such as name and email address as well as a call-to-action (CTA) that encourages the visitor to take action such as subscribing to a newsletter or requesting a free consultation.

Once you have captured leads from your website visitors, it’s important to nurture those leads until they are ready to buy from you or engage with your business in some way. Lead nurturing typically involves sending targeted emails or other communications that provide valuable information relevant to the lead’s interests while also gently reminding them about your product or service offering. By effectively nurturing each lead over time, you increase the likelihood that they will eventually do business with you when they are ready.

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