• Katrin Lenner

The Balancing Act of Entrepreneurship



Entrepreneurship has been defined as the process of designing, launching, and running a new business or enterprise, especially a small business. The term is often used interchangeably with "small business" or "startup". However, some scholars argue that entrepreneurship should be distinguished from these terms.


In contrast to popular belief, entrepreneurship does not always involve starting a new company from scratch. Entrepreneurial activity can take many forms, such as: developing a new product or service; opening a new branch of an existing business; introducing a new organizational structure; or creating a new marketing strategy. The key characteristic that all entrepreneurial activity shares is innovation. Innovation refers to the application of creative thinking to create something new—whether it's a new product, service, process, or business model.


While anyone can be an entrepreneur, successful entrepreneurship requires more than just having good ideas. It also requires risk-taking, perseverance, and hard work. Individuals who are successful in entrepreneurship display many qualities and traits that set them apart from others. These include: creativity and innovativeness; comfort with ambiguity and uncertainty; self-confidence and determination; resilience in the face of setbacks; focus and persistence; strong people skills; and being opportunity-oriented.


If you're thinking about starting your own business—or if you're already running one—you need to understand what it takes to be an entrepreneur. This comprehensive guide will give you insights into the mind of an entrepreneur and provide practical advice on how to turn your entrepreneurial dreams into reality.




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